Services | MOTIVEQUEST

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Question

”What new trends matter in my category?“

Insight

ThemeStream shows the most dynamic words in a category helping to spot emerging trends. In this view of parents' conversations about their children's lunches we see the rise of discussion about Jamie Oliver. Finding new trends in the market requires observation over time.

Learning

We gave this client advance noticed , helping them get in front of the oncoming wave of negative publicity.
Question

”Can you help us find the best ideas for new brand/product innovation?“

Insight

We conducted a motivational segmentation that revealed the strongest primal drivers in the category.

We then correlated these with benefits and brands in order to reveal the best opportunities.

Learning

We found a new space in the category, currently unoccupied by any brands.

The research revealed both the communications opportunities for the new brand as well as ideal new product features.
Question

”What should we prioritize in development of a new product in our category?“

Insight

Sometimes a simple illustration showing what consumers care about in a category can offer the most eye-opening insights into future products.

Learning

R&D biases often skew priorities in product innovation. Sometimes, the most important product attribute is the one you least expect.
Question

”How can most effectively defend against a new competitor?“

Insight

We have conducted extensive research into the primal driving motivations of humans.

We can now map these drivers linguistically, in conversations, against different brands.

Learning

We showed our client that they owned a very different motivational area than the competitor.

This revealed clearly our clients strengths vs. the weaknesses of the new brand.
Question

”How can we educate / motivate individuals to take action in support of policy reform?“

Insight

Developing a deep understanding of what the vast middle thinks and does provides ripe areas for action.

Learning

What real people care and talk about is significantly different from what the policy elite care and talk about.
Question

”How well are we engaging consumers on our brand's Facebook page?“

Insight

Beyond coupons and giveaways, look for cross-category patterns of Facebook interaction to identify the levers that inspire engagement.

Learning

Sometimes the smallest brands are the ones consumers most want to connect with on Facebook.

We give clients an insightful combination of content and style to stand out in the category.
Question

”How can I increase my market share?“

Insight

We have found that participation and advocacy correlate with sales and share.

This chart shows the relationship between participation, advocacy and share for 6 competitors.

Learning

Our research revealed how we could better leverage the passion for our client's brand in order to grow share.

The brand is now the fastest growing in the country.

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Question

”How well is my new product launch doing so far?“

Insight

This chart shows the volume of conversation and the sentiment of conversation during a new product launch.

Learning

We use this tool, and others, to optimize communications tactics during the product launches.
Question

”What impact are my marketing efforts having over time? Is this driving sales?“

Insight

Through extensive research with Northwestern University we have been able to develop an algorithm that uses elements of online discussion to predict sales and market share.

Learning

In this case we were able to show a statistically significant correlation between brand advocacy and sales, across a portfolio of 6 CPG brands.

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Social Market Research

We help our clients understand their customers better, work out how to communicate with their customers effectively and measure the results of their efforts. We see social market research as an effective alternative to traditional market research alternatives like segmentation studies, ethnography, focus groups, and quantitative studies.

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What new trends matter in my category? click to learn more

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Can you help us find the best ideas for new brand/product innovation? click to learn more

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What should we prioritize in development of a new product in our category? click to learn more

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How can we most effectively defend against a new competitor? click to learn more

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How can we educate and motivate individuals to take action in support of policy reform? click to learn more

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How well are we engaging consumers on our brand's Facebook page? click to learn more

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How can I increase my market share? click to learn more

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How well is my new product launch doing so far? click to learn more

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Do changes to online messaging impact offline sales? click to learn more