Social Computing Reading List

I. Broad Marketing/Business Theory Focused

• The Cluetrain Manifesto Christopher Locke
• The Purple Cow Seth Godin
• The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson
• The Age of Conversation Gavin Heaton and Drew McLellan
• Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin
• The Open Brand Kelly Mooney and Nita Rollins

II. Consumer Behavior/Case Study Focused

• Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
• Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble
• Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe
• Smart Mobs: The Next Social Revolution Howard Rheingold

III. Tactical Focused

• Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz
• Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba

Posted by Brook Miller on April 8, 2008