Social Computing's Impact on Marketing Models

There is a lot of conversation about how social computing impacts the way we have to think about marketing.  We point out some of the changes caused by the rise of social computing and our thoughts on new ways of thinking about marketing.

In this brief, we discuss how social computing raises the influence of product performance in success.  The flaws that social computing creates in tradtional marketing models and a new approach to thinking about marketing as a holistic cycle.

Posted by Brook Miller on November 30, 2007