New eyes for a new conversation Consumer-generated media monitoring is saving companies from losing millions. So what are you watching?

This PDF from Ragan gives some of the latest information on social media? Including the below:

Have you been listening? With the rise of Web 2.0, consumer-generated media (CGM) monitoring has become imperative for large companies. Consider these facts:

GfK NOP reports that 92 percent of consumers identify word of mouth as the best source for information about new products?up 25 percent from 30 years ago.

Insight Express reports that consumer trust in advertising has dropped 41 percent in the last three years.

A 2004 report from Forrester Research shows that more than 60 percent of consumers trust online product recommendations.

Edelman's 2007 Trust Barometer reports that in the European Union, North America and Latin America, ?a person like me? is considered the most credible deliverer of information about a company.

Posted by David Rabjohns on September 6, 2007