THE FATHOM PROCESS

Business Objectives

We start by understanding your business objectives.  We understand that the world is more competitive than ever and provide services from helping you understand the changing face of the consumer to positioning your brand for success to uncovering unmet consumer needs and finding new product solutions.  Learn more about our services for direct clients or agencies.

Online Anthropology

Going beyond buzz and sentiment to understand the emotional and motivational drivers of consumers.  We employ sophisticated harvesting methodology to browse the online world of blogs, groups, forums, social media and social networking sites to find the consumer conversation about your brand or category.  We then employ our advanced software tools to understand the peaks of passion, the language of the consumer and the motivational drivers.

Opportunity Analysis

We employ the full suite of tools to analyze your business objective across the areas of opportunity including: the culture that drives your brand community, the underlying passions of the customer, the true perceptions of your company and the facts about the competition in your category.

Action

Our analysis is focused on yielding valuable insights and actionable recommendations.  We'll use a team of strategists find creative solutions and strategic thinking that help your organization use the data we develop to meet your business objectives rather than a dry dashboard of data that is never checked or a deck that gathers dust after the meeting.

Success

Finally, we can work together to create a perpetuating loop of listening to consumers, acting on insights and measuing success to show how your marketing strategies are increasing consumer engagement, creating more influencers and we've done studies directly correlating online word of mouth to sales.