What does MotiveQuest do?

MotiveQuest is able to "see" the "peaks of passion" in online conversations to understand customer motivations. We use a combination of proprietary software and world-class analysts to explore what drives customer behavior. Think of it as a quantitative research with the richness of qualitative data but more honest and faster than both.

Direct Client Services - Learn More

• Motivation Tracking - Stay on top of changing dynamics in your category
• Strategy & Positioning Development - Fresh new consumer insights
• Target Understanding- Deep understanding of your target customer
• Category Motivational Segmentation -  Complete map of traditional or emerging categories
• Product Launch - Create go-to market plans or monitor launch issues and success metrics
• Issue Tracking & Strategy - Complete issue management
• Social Media Training - What are the impacts of social media across your organization?

Agency Services - Learn More

• Pitch Fuel - New insights and strategy to help win new business pitches
• Strategy Development - Insights that would rarely surface in focus groups or quantitative studies
• Campaign Development- Evolve your campaign with new ideas
• Campaign Tracking - Track the effectiveness of a campaign
• Consumer Insights - Better understand target consumers and creating loyalty
• Social Media Training - What are the impacts of social media across your organization?