©2004 Battelle Memorial Institute

Online Anthropology

MotiveQuest uses new software, combined with an anthropological
research approach, to help you better understand online customer
conversations about your brand.

One of our special skills is our ability to see “Peaks of Passion” in the
data. We can analyze this by topic, by week or by year.
This means that you are able to get closer to the real-life
conversations among your most passionate customers, thereby
allowing you to improve products, services and communications
strategies.

This approach is helped by our Unique Fathom process. To learn
more about our Fathom process, click here.

Next: Case Studies.