What do you do?

We analyze online conversations in order to better understand customer motivations and behavior.

Why does it matter?

Internet web forums have created a world where consumers can easily share their product and service experiences. This "online water cooler" has begun to grow rapidly and these conversations are beginning to dramatically affect buyer behavior in many categories.

What categories is it best for?

Our approach works best in high-involvement, "passion" categories where people are actively involved in discussing products and services online. Categories like: Automobiles, Computers, Electronics, Cellular, Health, Entertainment, etc. Categories such as Beverages, Foods and other consumables are not as good.

How have people used your services?

Our clients have used our services to:
- Help develop more believable advertising
- Understand how to increase customer loyalty
- Develop new products
- Understand how to maintain category leadership
- See un-met customer needs
- Understand the impact of a specific event
- Track changing consumer sentiments over time

How is MotiveQuest different from similar companies?

Many companies in this field are technology experts who are geared towards delivering online intelligence. Our background is that of consumer insights and understanding. We dig deeper into the data to understand consumer motivations and how those motivations affect behavior. Rather than give you a brick full of data, we will help you find actionable insights that can drive you towards your business goals.

Who is behind MotiveQuest?

Founder, David Rabjohns, has 20 years of Marketing experience at companies including: IBM, Pepsico, Saatchi & Saatchi and Leo Burnett. Before starting MotiveQuest, David was EVP, Brand Strategy Director at Leo Burnett in Chicago.