Too Much Data,
Not Enough INSIGHT?

Stop Asking and Start Listening


Whitepaper: Learn how to drive more brand advocates
(Click here to download now)

About MotiveQuest

MotiveQuest is an award winning, technology enabled, insights company


In this new consumer centric digital age, too many marketers are stuck using out-of-date methods to understand their customers, and grow their brands. The outcome? Brands continue to miss the mark with their consumers, thus making them less relevant, and preventing organic growth. It’s time for a new approach, one that doesn’t restrict brands from having a cutting-edge strategy.

At MotiveQuest, we leverage custom curated consumer data from online communities to help our clients see the world through their customers’ eyes, by listening, not asking. Our advantage lies in our proprietary category analytic frameworks, ten years of consumer-centric based algorithms, and our strategy team, which helps our clients rethink the way they look at their consumers, and new growth opportunities.

What We Do

Discover Unexpected Growth Opportunities

How We Do It

Unconventional Data + Proprietary Frameworks

Our Clients

Our clients and agency partners are brand innovators and visionaries that understand the importance of consistent growth implementation.

American Express
new product market research runs to the core of Genzyme

















A few words from our clients

Working with MotiveQuest was an absolute pleasure. The team went out of their way to learn my business and our specific challenges and tailored their analysis and recommendations to focus on the brand’s priorities. My team was able to start using the report right after we received it because of how well it was pulled together”
CMK, Procter and Gamble
Motivequest is not a research vendor, but an ally to our agency. Their brand positioning and advocacy tools mirror our own approach, supporting our strategies with insightful data. They bring large amounts of data to life through a clear and meaningful archetype analogy that has proven more than once to weave its way into our storytelling. Together we work well to uncover a client’s why.
Head of Strategy, Mullen Advertising


There were thousands of voices talking about our business online. MotiveQuest listened to them all, synthesized their findings into a tight story, and most importantly gave us some genuine input that we were able to immediately leverage.
Consumer Insights, Pfizer
MotiveQuest has been an invaluable partner because they have the technical expertise to collate vast amounts of social media data, and the marketing expertise to identify actionable insights and trends for our business.
Consumer Insights, Kraft Foods

MotiveQuest sits at the intersection of advanced technology and human understanding,
 where art and science meet to create disruptive ideas.

Meet the Management Team

Our team works to bring clients powerful new growth opportunities in a consumer driven world.


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David Rabjohns

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Kirsten Recknagel

Chief Executive Officer
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Brook Miller

Chief Technology Officer
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Zachary Nippert



Our Latest Blog Posts


The Power of a Brand’s Shadow

Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Data from Social Media Can Turbo Charge Insights Professionals

Last week Ray wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market…

Debunking the Data Myths: Three Truths About Big Social Data

Credit: LooseKeys – Let’s talk data. Big Data. Data, not traditionally the sexiest of topics, was hot in 2013.Why? Businesses are…

How to Grow Share in the Age of the Customer?

Right now, it seems that everybody in the world of marketing is obsessed with what is changing, what is new, what is…

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We’re ready to uncover new ways to grow your brand.