IGNITING DISCOVERIES
FOR EXPLOSIVE GROWTH

About MotiveQuest

MotiveQuest is an award winning, technology enabled, growth strategy company

 

In this new consumer centric digital age, too many marketers are stuck using out-of-date methods to understand their customers, and grow their brands. The outcome? Brands continue to miss the mark with their consumers, thus making them less relevant, and preventing organic growth. It’s time for a new approach, one that doesn’t restrict brands from having a cutting-edge strategy.

At MotiveQuest, we leverage custom curated consumer data from online communities to help our clients see the world through their customers’ eyes, by listening, not asking. Our advantage lies in our proprietary category analytic frameworks, ten years of consumer-centric based algorithms, and our strategy team, which helps our clients rethink the way they look at their consumers, and new growth opportunities.

What We Do

Discover Unexpected Growth Opportunities

Our Clients

Our clients and agency partners are brand innovators and visionaries that understand the importance of consistent growth implementation.

American Express 
AT&T
Ford
Genzyme

Grey
KraftFoods
Lowe's
McDonalds
Nike
P&G
Pfizer

Samsung

A few words from our clients

Working with MotiveQuest was an absolute pleasure. The team went out of their way to learn my business and our specific challenges and tailored their analysis and recommendations to focus on the brand’s priorities. My team was able to start using the report right after we received it because of how well it was pulled together”
CMK, Procter and Gamble
Motivequest is not a research vendor, but an ally to our agency. Their brand positioning and advocacy tools mirror our own approach, supporting our strategies with insightful data. They bring large amounts of data to life through a clear and meaningful archetype analogy that has proven more than once to weave its way into our storytelling. Together we work well to uncover a client’s why.
Head of Strategy, Mullen Advertising

 

There were thousands of voices talking about our business online. MotiveQuest listened to them all, synthesized their findings into a tight story, and most importantly gave us some genuine input that we were able to immediately leverage.
Consumer Insights, Pfizer
MotiveQuest has been an invaluable partner because they have the technical expertise to collate vast amounts of social media data, and the marketing expertise to identify actionable insights and trends for our business.
Consumer Insights, Kraft Foods

MotiveQuest sits at the intersection of advanced technology and human understanding,
 where art and science meet to create disruptive ideas for growth.

Meet the Management Team

Our team works to bring clients powerful new growth opportunities in a consumer driven world.

 

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David Rabjohns

Chief Executive Officer
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Brook Miller

Chief Technology Officer
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Kirsten Recknagel

Chief Operating Officer
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Zack Nippert

Chief Marketing Officer

 

Our Latest Blog Posts

 

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Data from Social Media Can Turbo Charge Insights Professionals

Last week Ray wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market…

Debunking the Data Myths: Three Truths About Big Social Data

Credit: LooseKeys – http://loosekeys.tumblr.com/ Let’s talk data. Big Data. Data, not traditionally the sexiest of topics, was hot in 2013.Why? Businesses are…

How to Grow Share in the Age of the Customer?

Right now, it seems that everybody in the world of marketing is obsessed with what is changing, what is new, what is…

What Motivates Action in Modern Marketing?

In the “Age of the Customer” many of the traditional marketing models like AIDA are no longer as effective.  The new generation of digital…

Contact Us

 

Send Us A Message

We’re ready to uncover new ways to grow your brand.